The Art of French Meat-Grilling Arrives in Marrakech

Discover La Boucherie, the French meat-grill chain, which is opening its first restaurant in Marrakech. A new meeting place for gourmets in search of authentic flavors.

The famous French restaurant chain La Boucherie, recognized for its expertise in quality meats and grills, announces the expansion of its network in Morocco with the upcoming opening of its first restaurant in Marrakech. Positioned in the competitive grilled meat segment, where it stands out as a direct rival to brands such as Hippopotamus, La Boucherie has completed its master franchise agreement in the kingdom, a project in the making since last March.

A Promising Start in Marrakech
The selection of Marrakech as a starting point for this Moroccan adventure is not insignificant. Renowned for its tourist attractiveness and its gastronomic dynamic, the ocher city offers the ideal setting to introduce the unique concept of La Boucherie. The inauguration of the first establishment is planned for December, marking a key moment in the brand's internationalization strategy.

Expansion and Potential in Morocco
The director of La Boucherie is optimistic about the chain's growth potential in Morocco, considering the opening of 5 to 6 restaurants across the country. This ambitious development demonstrates the brand's confidence in Moroccan consumers' appetite for high-quality, meat-centric culinary experiences.